The Irish Blood Transfusion Service is proposing to launch a new advertising awarness campaign, driven primarily through Irish newspapers and secondly through an adshel awareness campaign.
The campaign has a three pronged approach, promotion, awareness, recruitment. The adverts should be different, not iterations of each other but be based on the same concept.
They should have a common look and feel to the campaign. You will create 3 print based adverts for The Irish Times, The Examiner and The Sunday Independent.
The three adverts will be also converted into three adshel posters.